The bold ways marketing evolved in 2013

 

2013 has been a year of change. Here are four ways brands and agencies have adapted to the new marketing models.

Brands are acting more like publishers

2013 is shaping up to be the year of content. If this year has taught brands and agencies anything, it's that consumers want to interact with companies in ways that don't feel like advertising. It's no secret that the industry average CTR is dropping. Banner advertising is losing its effect on consumers.

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