Monday, December 23, 2013

Exceptional Business Tools

http://www.sitepronews.com/2013/12/17/10-exceptional-business-tools-will-save-time-money/

Running a business takes a lot of time, effort and money, especially if you are a sole trader or own a small business.  The great news is there are many online tools available to make your life a lot easier.  They help you automate your business and give you the ability to do things you may have had to pay other people to do in the past.  Many of them are free or very low cost.

Tuesday, December 17, 2013

The bold ways marketing evolved in 2013

 

2013 has been a year of change. Here are four ways brands and agencies have adapted to the new marketing models.

Brands are acting more like publishers

2013 is shaping up to be the year of content. If this year has taught brands and agencies anything, it's that consumers want to interact with companies in ways that don't feel like advertising. It's no secret that the industry average CTR is dropping. Banner advertising is losing its effect on consumers.

Read more at http://www.imediaconnection.com/content/35600.asp#cGQQCGIXVy2IPR7L.99